I run products end-to-end, from ambiguous problem statements to working systems people use daily. I've led teams at consumer-scale startups and enterprise fintech, shipped in six verticals, and turned enough pilots into P&L lines to know which patterns transfer and which don't.
What I do
- Founding product teams from scratch, including the first hires.
- Building working prototypes with AI tools instead of waiting on a spec cycle.
- Rebuilding stalled products that shipped but stopped moving numbers.
- Product strategy, positioning, and pricing when a bet needs sharpening.
- Turnaround audits: what's broken, what to keep, what to kill.
- Fractional CPO work with founders.
What I don't do
- Feature-shop PM work.
- Pure consulting decks without ownership.
- Engagements where the answer is obvious and I'm just there to bless it.
The rest
I write when the idea won't leave. I build small tools when off-the-shelf ones annoy me. See Tools and Writing.